![]() Generates an emotional responseĬolor psychology has found that people tend to associate different emotions and impressions with certain colors. The colors you select can also make the page easier for people to read and help direct people toward key pages or parts of the website where they can convert. For example, if you have a side column that encourages people to learn more about a particular event or offer, using a color with a sharp contrast to the main part of your page can encourage people to look more closely. These color contrasts help your site appear more organized and help users differentiate between parts of the page. Using contrast in your color scheme can help you highlight particular areas of your website, such as a particular e-commerce webpage or CTA button. Highlights important elements on your website Looking to set up a Website but not sure how much money it will take? Use the Free Website Cost Calculator tool to estimate costs The color theory states that a color circle, or color wheel, can be used to select colors that will complement each other, creating a visually appealing design.įor example, some websites focus more on neutrals and work with a white background and muted colors, while others prefer a dark background and stronger color selections. What is the color wheel and how does it play into your color scheme?Ī color scheme is the choice of colors you make for your website and use from an artistic or design standpoint. The following sections show how different colors interact and how you can plan the color scheme that will work best for you and your business. Whether you prefer working with bold colors, vibrant colors-such as bright blue or bright yellow-or softer colors, finding the right color scheme for your website is an important part of the design. ![]() With the color wheel, you can explore how different colors relate to each other, including how different combinations and gradients make other colors stand out and the types of feelings and emotions different colors elicit. Selecting an appealing color scheme requires an understanding of the color wheel and color theory. The fundamentals of an appealing color scheme
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